An Ad. that goes too far?

There is not one rock in WW. that I haven't tried to hide under since the French Team fiasco at the World Cup.

Well, today on page 4 of of the french daily newspaper "Liberation", here is the Ad. from Sony that "congratulates" the French Team with the "Game Over" punch line.

No animal was hurt like it is said at the bottom on the page. But yet, it is pretty shocking to see a Rooster with no head (the Rooster is the French National Symbol). Poor taste? Shocking? or simply funny? I let you be the judge of this Ad...